This is great, until you get to the signature…
What do they call him in private – “Head of Cognitive Bicycle Therapy?”
#TFL has a “Head of Behaviour Change” job role?
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5 responses to “#TFL has a “Head of Behaviour Change” job role?”
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Apparently Chris gets about 80k in benefits:
http://www.whitehallpages.net/news/archive/311313
…and I suspect the job title wasn’t his choice; whoever does Boris’ cycle PR needs re-education, as it appears I’m not the only person to pick this up:
http://pajamasmedia.com/rogerkimball/2010/08/24/creepy-statist-item-of-the-day-british-edition/
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probably because it sounded better than “the chap in charge of ensuring that more people bought and rode bikes to work, and got used to leaving their cars at home” or something. Probably limited to <25 characters per job description…
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“Cycling Evangelist?” – that would be more positive…
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Head of Behaviour Change – isn’t that code for headmaster ? 😉
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Chris, headmaster is much more honest than ‘head of behaviour change’… creepy indeed.
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