Comments

5 responses to “ooh! ooh! cillit bang in all its glory!”

1. 2004/11/29

   Colm Smyth

   re: ooh! ooh! cillit bang in all its glory!

   I agree the advert is pretty uninspired, but it’s not easy to create a new brand and a new product name. I think it’s destined to be the “does what it says on the tin” of cleaning products (at least in regions where there is a lot of calcium in the water). And let’s face it – “Mr. Proper” sounded equally ridiculous until you’d heard it at least subconsciously around 500 times.

   http blogs.sun.com/ColmSmyth/

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2. 2004/11/29

   alecm

   re: ooh! ooh! cillit bang in all its glory!

   Uninspired? Oh no, Colm, that’s not the point.

   It’s not the lack of inspiration so much as the tragically low production values, obviously bogus script, and “cheesiness” that are the issues which render it utterly modern *kitsch*[1] – and therefore into an artform of itself.

   As for the name, that merely frames the whole kitschyness.

   Regarding Mr Proper: I vaguely remember him from childhood but have had no recent interaction with the brand, not in the past 20 years that I can remember.

   A quick Google – http://www.meisterproper.de/mandatory/frames.html – and one cannot but feel that that, too, is a rather camp joke on us all. One look at that page and my gaydar totally pegs

   Plus: notice the careful positioning of the chain of little “propermeisters”…

   [1] dictionary.reference.com/search?q=kitsch

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3. 2004/12/15

   Sally Waterhouse

   http://www.ebay.co.uk – it really exists!

   This stuff really does exist and is brilliant!

   No need to go trudging round all the supermarkets, it is now available on ebay.co.uk – you have to get some!

   Reply
4. 2004/12/15

   alecm

   re: http://www.ebay.co.uk

   you poor sad spam puppy.

   Reply
5. 2004/12/15

   alecm

   re: http://www.ebay.co.uk

   In retrospect i see that sally could actually be advertising to sell Cillit Bang on Ebay, but that strikes me as doubly tragic…

   Reply