As pointed out to me by Bart:

[www.theregister.co.uk]

… Step forward the Real Ale Guide, which as of right now is offering to point you in the direction of the nearest approved hostelry for a mere 50p plus network charges. That’s right – you simply text GOODPUB to 85130 and in a jiffy you’ll receive the location of the most proximate public house as recommended by in The Good Pub Guide 2005. What’s more, if you’ve got a WAPtastic colour display mobe, you can acess street maps which will lead you to liquid salvation.

And it gets better. Reply to the original message within two hours with the word NEXT and you’ll be sent details of another nearby inn – thus enabling the SMS pubcrawl. …