How (not) to communicate new scientific information HT @jimfinnis #WileyOnline #Epic

At this point, I, and I believe everyone else in the room, was agog. I could scarcely believe what was occurring on stage. But Prof. Brindley was not satisfied. He looked down sceptically at his pants and shook his head with dismay. ‘Unfortunately, this doesn’t display the results clearly enough’.

via How (not) to communicate new scientific information: a memoir of the famous brindley lecture – Klotz – 2005 – BJU International – Wiley Online Library.

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