10 Rules for Corporate Blogs and Wikis

Cited by others. Very true.

[www.marketingprofs.com]

The March 15 issue of the AMA Marketing News usually a weekly time capsule of conventional wisdom from a decade ago had a cover story concerning how agencies and companies are using blogs to promote brands and site visits. But the story was actually a case study in what not to do, plus it failed to even mention wikis as an emerging branding tool.

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