Twine.

Yay:

Making sense of an ever-increasing number of emails, web pages, feeds, and social networking contacts is a tough job for even the most organised person. But now a new website can organise your life like a personal assistant, say its developers.

Hmm:

Its website called Twine, which is currently in beta testing, harnesses the philosophy at the core of a discipline called the “semantic web”. The semantic web is an extension of the current web, but where information is stored in a machine-readable format. It should allow computers to handle information in more useful ways, by processing the meanings within documents instead of simply the documents themselves. To an extent, some web tools, such as tags, already tap into this philosophy.

Oh Dearie Dearie Me:

At the same time, Twine could enable entirely new forms of advertising. “If we understand about your interests we can provide more relevant adverts,” Spivak says. “If they can become 100% relevant, they actually become content not adverts.”

Yarrp:

Legacy information’ or older pages on the web could be a serious problem for a semantic website, points out Nigel Shadbolt, a semantic web expert at Southampton University in the UK. This is because older pages will not have the underlying annotations that the semantic web harnesses to extract meaning. Furthermore, paradoxically, there is also a risk of overloading users with new information. “That’s a very tough problem,” he says.