I’ll cut straight to the money quote from this fantastic Ars Technica article:

The cold war being waged between MediaDefender and P2P copyright infringers is rife with mutual deception, but one fact shines through all of the layers of obfuscation: MediaDefender consistently underestimates the ingenuity, resourcefulness, and dedication of its adversaries. In this case, it could cost the company everything.

Internet users are beginning to demand a higher level of transparency and accountability from companies that operate within the Internet ecosystem. Companies like MediaDefender that rely on secrecy and discretion unintentionally invite scrutiny by attempting to hide.

Although many of MediaDefender’s innermost secrets have been laid bare by this leak, there are many aspects of the company that remain shrouded in mystery. The ultimate purpose of the MiiVi site, for instance, is still an enigma. In some ways, the information in these e-mails raises more questions about MiiVi than it answers. It is likely that many additional details about MediaDefender’s operations will be disclosed to the public as new secrets are uncovered in the e-mails. The rate at which these e-mails propagate across the Internet may also stand as a testament to the difficulty of trying to stand between consumers and their torrents.

Hear, hear; this is the mould for the future, where trails of vested interest are increasingly hard to hide, especially once someone starts to pay attention to you.

Via El Reg.