The opening paragraphs of this article annoy me:
Bring on the tech gear, but don’t make it girly: That’s what women want, according to a survey released today.
Just 9 percent of the fair sex want products that “look feminine,” like a pink Playstation or Hello Kitty keyboards. The remaining 91 percent seek something sleek and sophisticated, more boardroom than teenage bedroom. The data comes from a study, done by the advertising firm Saatchi & Saatchi, of 750 British women age 24 to 45.
The agency says its study indicates it’s time for tech companies to go beyond the pink ghetto.
But I know at least 3 pinkoholics, and 9% is a perfectly respectable market sector.
So why not just make the stuff, try selling it and let the market sort it out?
And why make a big deal out of it? What are they trying to say?
And the article finishes with this:
“Demands on women’s time tend to be greater,” said Sydney-born Bell. “If you wanted to design technology that would appeal to women, it needs to work flawlessly the first time out of the box and every time thereafter. They don’t have time to faff around.”
That goes for men, too – with the exception of a) any classic car or b) any italian car, where tinkering is considered to be part of the fun. That they go at all is the marvel.
Sigh. I don’t understand this… needz caffeine.
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