Adobe unveils Flash video control
Adobe has unveiled a version of its Flash media software to let copyright holders embed ads and control usage.
The new software should also allow video to be played offline, whether on computers or portable devices.
Flash is used on websites such as YouTube, the Google-owned video sharing site dogged by rows over the use of copyrighted material.
The launch comes as Microsoft took the wraps off its own competing online media platform, Silverlight.
The product – formerly dubbed WPF/E – also includes copyright protection.
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But the big seller for Adobe is the ability to include in Flash movies so-called digital rights management (DRM) – allowing copyright holders to require the viewing of adverts, or restrict copying.
They – Macromedia, and their users – just don’t get it in so many ways.
If people want my attention then all they need do is one of:
- Talk to me. Not pitch to a consumer. Talk to me.
- Produce something which is worth seeing.
It’s that simple.
Andrew has it spot-on when he calls it “Attention Rights Management”, and Kubric (above) inadvertently did the best illustration of what they seek to achieve.
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