Sun Policy on Public Discourse
http://www.tbray.org/ongoing/When/200x/2004/05/02/Policy or http://www.sun.com/aboutsun/media/blogs/policy.html

(History of) Making Sun Policy
http://www.tbray.org/ongoing/When/200x/2004/05/02/PolicyMaking

Jonathan Schwartz: Sun adopts RSS
http://www.eweek.com/article2/0,1759,1544882,00.asp

Business Blogging: Innovate or Die
http://www.crypticide.com/dropsafe/articles/blogs/post20060530225339.comments