Next up: “pay to brake”.

An interesting observation from the comments: the features are tied to the vehicle’s online BMW ownership account, so cannot be transferred to a new owner without rigmarole. This reduces the resale value of the vehicle, since any secondhand sales will disable these bonus features.

Night drive in a 530e. Pressed the high beam assist button, but a message from the car essentially said "no, you need to buy the feature first on the ConnectedDrive store." BMW and Merc both keen to do this more in future, so this won't be the first time we'll see it… ?? pic.twitter.com/hQzkwhP1Oe

— Jake Groves (@_jakegroves) March 24, 2021

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Night drive in a 530e. Pressed the high beam assist button, but a message from the car essentially said "no, you need to buy the feature first on the ConnectedDrive store." BMW and Merc both keen to do this more in future, so this won't be the first time we'll see it… ??

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For reference, this is the original pop up message I got on the system – couldn't snap it last night as I was mid-drive. BMW store says it's £160 for "unlimited" use…

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Originally tweeted by Jake Groves (@_jakegroves) on 2021/03/24.