[EFF is] launching Encrypt It Already, our push to get companies to offer stronger privacy protections to our data and communications by implementing end-to-end encryption. If that name sounds a little familiar, it’s because this is a spiritual successor to our 2019 campaign, Fix It Already, a campaign where we pushed companies to fix longstanding issues.

https://www.eff.org/deeplinks/2026/01/introducing-encrypt-it-already