Dropsafe

by Alec Muffett

Can blogging boost IBM’s revenues and reduce layoffs?

<snigger> <snarfle> <giggle> <snurf snurf snurf>

[www.siliconvalleywatcher.com]

Early next week IBM will introduce the largest ever corporate blogging initiative in a bid to encourage any of its 130,000 staff to become online evangelists for the company.

The move comes on the heels of IBM’s most recent quarterly financial report, which missed Wall Street expectations and led to announced layoffs of 15,000, with more than 13,000 of those lost jobs in Europe. The company hopes blogging could help stem further losses if it can galvanize employees into an army of online evangelists for IBM’s products and technologies.

Employees will taught what blogging is, and they will be guided on what is appropriate blogging content.

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Comments

3 responses to “Can blogging boost IBM’s revenues and reduce layoffs?”

  1. Alexander Bokovoy
    re: Can blogging boost IBM’s revenues and reduce layoffs?

    Hey, Alec,

    it is >320,000 employees at IBM. And about 1-2% of them already blogging internally. This is probably an attempt to boost the numbers.

    I must say my internal blog is certainly less updated than the external one. Don’t know if it is a recognized pattern but it appears in line with yours too 🙂

    Reply
  2. alecm
    re: Can blogging boost IBM’s revenues and reduce layoffs?

    Dude! Cool! URL?

    Reply
  3. Alexander Bokovoy
    re: Can blogging boost IBM’s revenues and reduce layoffs?

    Heh, mine is in Russian mostly, but have fun: http livejournal.com/users/abbra/

    Reply

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