With newspaper circulation dropping we need to ask whether they have both been out-evolved by online communication and actively made themselves undesirable to their potential new consumers. Jeff offers a community-insider perspective. I recommend reading the whole thing.
The way out of this will be to educate and empower our next generation, not in so-called media literacy, but in media leadership, in taking responsibility for the health of their communities and their public discourse. That is a big, complex, nuanced, unsure order that will require marshalling the wisdom of disciplines far beyond journalism: history, anthropology, sociology, psychology, community studies, ethics, design, and the arts.
I am afraid to say that the newspaper and TV and commercial radio station of today are inadequate to the task. Their news was invented in the long century of mass media, which began (as I recount in Magazine) when Frank Munsey realized he could sell his eponymous periodical at a dime and a loss, but profit by selling his audience’s attention to advertisers. Thus was born the attention economy that now corrupts not only old media but new. The internet isn’t killing news. It is killing the mass and the myth that kept media alive all these years: that our attention is a commodity to be owned, bought, and sold.
https://buzzmachine.com/2024/01/24/is-it-time-to-give-up-on-old-news/
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