Oh, and further Econowisdom: you should know that the magazine has a strict house style, and that one aspect of that is that each introduction of a brand or corporate name includes a brief description of the name’s goal or function, generally following a formula like:

• …Viacom, a big media group…
• …Lehman Brothers, a large investment bank …
• …AIG, the world’s biggest insurer …

…and after a while this format (perhaps cliché?) becomes an opportunity for them to poke a little fun, hence:

• Michael Howard, the Conervative party leader, had an intimate chat with the readers of Cosmopolitan, a magazine that offers young women advice on how to get their dream man.