“Larry Ellison On Sun Ex-CEO: Blogging Was Silly Diversion” – Feh

http://www.informationweek.com/blog/main/archives/2010/05/larry_ellison_o_1.html

Larry quoth:

“The underlying engineering teams are so good, but the direction they got was so astonishingly bad that even they couldn’t succeed,” said Ellison. “Really great blogs do not take the place of great microprocessors. Great blogs do not replace great software. Lots and lots of blogs does not replace lots and lots of sales.”

Sorry, Larry, I must disagree; yeah Sun’s leadership messed up in a pile of ways, but one thing that blogging assured was that when Sun was bought it was worth ~$7 billion rather than ~$25 million.

Why? Because the product marketing teams had closed-down, because communications of the engineering excellence you vaunt were Nil, and because there was no strategic direction that would have fixed any of that along with legion other issues.

At least with blogs.sun.com you could read Phipps, Cantrill, Bonwick – and a score or two of other key engineers – all talking about what’s coming, what’s important, and why it would be valuable.

Without that you would have bought Sun a lot more cheaply… oh, yes, of course.

Comments

3 responses to ““Larry Ellison On Sun Ex-CEO: Blogging Was Silly Diversion” – Feh”

  1. Larry has a point though and I’m not sure he was saying that employee blogging was the issue.

    It is not that allowing your employees to blog or even encouraging them to do so is a bad thing but allowing blogging to be your only form of marketing did show a remarkable failure of leadership.
    Instead he continued to plough money into R&D for products, like rock, that even if they had worked were just going to compete with existing product lines. Not replace, compete.
    The money poured into Rock could have prevented the decimation of the sales force and the marketing teams things may have been different.

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