Note from my Sister in Pittsburgh, PA

See seems to be having a Homer Simpson moment.

That said, I vaguely remember Coffee Crisp from childhood summers in PEI.

But I still mostly associate those with bars of Cadbury’s Old Jamaica which had to be made to last an entire week…

From: Louise@…
To: Mandy@…, alecm@…, …
Subject: WooHoo! Can Crunchie and Flake be far behind?

http://www.foxnews.com/story/0,2933,219040,00.html

New York – Candy-cravers across America are claiming victory now that the U.S. is second home to a candy bar that, until July, could be found only in Canada.

After a six-year Internet campaign started by a 31-year-old candy connoisseur, the beloved Canadian candy bar Coffee Crisp has finally made it across the border.

In 2000, John Flaig, a Milwaukee software engineer, posted an online petition on his Web site, CoffeeCrisp.org, asking Nestlé to start selling the Coffee Crisp – a chocolate wafer bar with creamy coffee filling – in the U.S. Six years and thousands of supporting signatures later, Flaig can now find it in his state, and soon (very soon, he hopes), at his gas station.

Nestlé U.S.A., the American arm of the world’s largest food company, Nestlé S.A., started selling Canada’s No. 3 candy bar to select convenience stores across America in July.

“It’s the first time I’ve seen that they’ve gotten a company to take an international product and market it domestically,” said Cybele May, a food writer who runs Candy Blog.

It’s a first for Nestlé, and Flaig’s Web site was the catalyst, says Patricia Bowles, spokeswoman for Nestlé Confections & Snacks, a division of Nestlé USA.

“In 15 years we haven’t seen this kind of consumer attention and one that has been so well organized,” she said.

[…more blogs-and-marketing-related stuff elided…]

Comments

3 responses to “Note from my Sister in Pittsburgh, PA”

  1. acb
    re: Note from my Sister in Pittsburgh, PA

    Mmm, Nestle, with the wholesome goodness of dead babies. Yum!

  2. diamond
    re: Note from my Sister in Pittsburgh, PA

    This is good news… I always bring a few of these home on trips to the great white north. Now we just need Time Out, and we’ll be set.

  3. Weez
    re: Note from my Sister in Pittsburgh, PA

    Given what’s gone on in this country (USA) recently involving spinach (e-coli outbreak 1) and now lettuce (e-coli contamination 2), I’m adding Coffee Crisp to my diet as a new health food.

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