The UK Govt is – like much of civil society – in thrall to a belief that platforms don’t offer value to their users, instead hooking them via some kind of addiction. Hence:

The UK government has warned that online platforms which “deliberately target UK children and promote [VPN] use” could now “face enforcement action, including significant financial penalties“.

https://www.ispreview.co.uk/index.php/2025/07/uk-government-warns-promoting-the-use-of-vpns-could-attract-fines.html