But Kabak made the apparent mistake of using an Old English “T” in the mock logo for his mock account, which he clearly labeled as mockery. So The Times claimed trademark violation and went whining to Twitter, which promptly suspended @NYTOnit, unleashing a flood of further mockery on Twitter, leading, after a long night, to reinstatement.

In its victory-after-surrender statement, Times spokeswoman Eileen Murphy (@NYTeileen) tweeted: “@nytonit has been restored without our logo and clearly labeled a parody, which is all we asked.”

via The NYTOnIt Twitter account is hilarious. Shame the Times can’t take a joke | Jeff Jarvis | Comment is free | guardian.co.uk.