The latest system, called “active choice-plus”, is aimed at reaching a compromise.
It would automatically block adult content, but would set users a question, along the lines of whether they want to change this to gain access to sites promoting pornography, violence and other adult-only themes.
This is partly based on “Nudge” theory, a US concept which states that persuasion, rather than enforcement, can be an effective way of changing behaviour. Downing Street has set up a unit to explore such ideas.
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