We’re just about to hit 40 full-time employees at Treehouse and I’ve noticed that the urge to go “vanilla” is pretty strong.

As companies grow they seem to have a natural tendency to move from creative, fun and adventurous cultures to safe, systemitized “vanilla” cultures. They’re safe and repeatable but very boring. 

I think there are two primary reasons why companies get safe-but-boring:

via The Naive Optimist • Hitting 40 employees and going vanilla.