delicacy in advertising

my colleague simon just returned from a trip to boston massachusetts; being of a dirty turn of mind he remembered particularly the voiceover during a television advert for a drug which (with the help of google) we can reproduce below:

[www.cialis.com]

Cialis is not for everyone. […] The most common side effects with Cialis were headache and upset stomach. Backache and muscle ache were also reported, sometimes with delayed onset. Most men weren’t bothered by the side effects enough to stop taking Cialis. Although a rare occurrence, men who experience an erection for more than 4 hours (priapism) should seek immediate medical attention.

…and his question was (to paraphrase):

In a country that panics about Janet Jackson’s breasts, how can they live with having a sepulchral voice read that text out over an advert?

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