Really. Watch this…

Simon Francis

…CEO of Saatchi & Saatchi in EMEA …

…serving the twin gods of our world, which are really both advertisers and consumers…

…online publishers and advertising agencies really have to serve both of them…

…what i’m going to make a claim for is for everyone to change their way of working and refocus on serving those twin gods…

…that that really means is driving compelling content solutions that drive loyalty beyond reason…

…they could be filmic, they could be experiential, … data, … gaming…

…requires a new level of collaboration between everyone in the food chain that isn’t really happening now…

He then got up on stage and told the IT industry that it had to stop using jargon.

Um, yeah.