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One response to “One of the dangers of obscure viral marketing…”

1. 2007/04/24

   Mel

   re: One of the dangers of obscure viral marketing…

   Do you remember at Aber the Christian union tried a very early form of viral marketing in the early ’90s when they flooded the campus with cryptic posters? The posters had prominent question marks in a distinctive font, and “big questions” like “Why?” and “What’s it all about?” and “What is the meaning of life?”. They were supposed to be replaced a few weeks later by posters saying “Come along to the Christian Union’s facinating talks and find the answers”.

   But we hijacked it.

   A bunch of us made loads of posters with a similar look-and-feel, but with questions of our own, such as “Why did the chicken cross the road?” “Quis custodiet ipsos custodes?” and (my personal favourite) “How much oil could a gumboil boil if a gumboil could boil oil?”. I must have personally pasted hundreds of these things up, and there were about half-a-dozen of us doing it together.

   The CU never did put up their follow-up posters, and as far as I know, the talks never took place.

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