I can’t speak for all of it, but this rings of a lot of truth:

Rondam Ramblings

Myth #1: A brilliant idea will make you rich.
Myth #2: If you build it they will come.
Myth #3: Someone will steal your idea if you don’t protect it.
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Myth #7: A Ph.D. means something.
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Myth #9: The idea is the most important part of my business plan.
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(Via), whoever that is…