Understanding the Impact of Blogs, Wikis and RSS
Wednesday 17 May 2006, Hilton London Metropole
The new Blogs & Social Media Forum is breaking away from the traditional conference format to help maximise interaction and networking. Conferences need to facilitate the sharing of knowledge and experience ” and the interaction with peers makes this happen. It’s all about engaging in the right conversations.
Effective communication is a challenge for everybody in today’s organisations and social media is all about communication. Knowing what’s being said both inside and outside your organisation is critical and must be understood and controlled. But what exactly is involved?
Examining the impact of wikis, blogs & RSS, the one day forum will combine expert industry insight from leading thinkers in the field of social media technologies with real life case studies. The programme offers an unrivalled learning experience from the moment you sign up.
Make sure you join in the debate with fellow professionals and colleagues. You’ll be able to quiz speakers in small groups and share information and experiences in an informal yet structured environment. There will be wifi so you’ll be able to blog throughout the day.
13.55-14.20
Case study – Sun Microsystems: Business blogging: innovate or die?
Alec Muffett, Principal Engineer, Sun Microsystems
“Blog” was popularly chosen as “word of the year” in 2004; by 2005 that word was “podcast”. This observation encapsulates rapid social change – greater availability of broadband, wider enablement and uptake of “advanced” media formats – but it also reflects an evolutionary pressure to provide novelty and personal differentiation.
Having for four years watched his company’s “blog hothouse” from within, Alec will present some personal observations upon corporate blogging – whether it has peaked, plateaued, or is still climbing – and review the challenges that face blog-aware companies who which to leverage (rather than wallow-in) blogging.
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