At some point the battle against deep fakes is going to run into wholly-fabricated fake content which is neither copyrightable nor copyrighted… at which point DMCA will surely cease to be a useful tool unless augmented by “image rights” for individuals.
But that cure might be worse than the disease; I’m not convinced that copyright-style “fair use” provisions overriding “image rights” will adequately protect satire and political commentary, not least attacks upon it via some sort of SLAPP-like mechanism.
https://www.wired.com/story/google-deepfake-porn-dmca-takedowns/
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